Katima'A' origins: Argan and Generosity

Morocco possesses the secret of Berber women’s beauty. Because at the heart of a unique forest, surviving a never-ending summer, is a tree that bears a fruit containing a precious oil with outstanding beauty and health boosting properties: Argan oil. 




An Ancient Treasure

Standing in the south-west of Morocco, where the climate is semi desert, the Argan tree is a phenomenon. In fact, the entire Argan forest, once threatened by extinction, has stood for millennia as the last rampart against the desert’s expansion, until it was classified as a world biosphere by UNESCO.

In order to help preserve and protect this precious inheritance, LA MAISON DE L’ARGAN chose to highlight Argan oil by making it the key active ingredient of the entire Katima’A skincare line (here).

 

 

 

 

“THE ARGAN TREE IS A PHENOMENON,
IN FACT, THE ARGAN FOREST, ONCE THREATENED BY EXTINCTION, HAS STOOD FOR MILLENNIA AS THE LAST RAMPART AGAINST THE DESERT’S EXPANSION”

 

 

The Beauty Secret of Argan

To help educate the local populations about the importance of the Argan forest, it was crucial to raise awareness on the benefits of protecting Argan trees and finding ways to make them key to their prosperity.

LA MAISON DE L’ARGAN has been a long-term supporter of ethical fair trade by providing all the production tools and logistical help necessary to the Ait Baha all-female cooperative. By making these women LA MAISON DE L’ARGAN’s exclusive Argan oil suppliers, it provides regular revenue for them; making them independent and conferring them with real social status for the very first time.

From the commitment to preserve this fragile forest resource and ensure that its fruits properly reward its historical guardians, we have worked hard to improve the quality of our oil, thus further strengthening our point of difference. 


 


LA MAISON DE L’ARGAN
HAS BEEN
A LONG-TERM SUPPORTER OF ETHICAL FAIR TRADE BY PROVIDING ALL THE PRODUCTION TOOLS AND LOGISTICAL HELP NECESSARY TO THE
AIT BAHA ALL-FEMALE COOPERATIVE”

 

FOR OUR PRODUCTS TO BE OF THE HIGHEST POSSIBLE QUALITY, LA MAISON DE L’ARGAN HAS ESTABLISHED RIGOROUS QUALITY CONTROLS AT EVERY STAGE OF THE PRODUCTION PROCESS”

 

 

 

Quality Commitment and
Eco-Efficiency


For our products to be of the highest possible quality, LA MAISON DE L’ARGAN has established rigorous quality controls at every stage of the production process. Ensuring the Argan nuts are collected and pressed at the cooperative guarantees maximum control of the process, so LA MAISON DE L’ARGAN introduced the concept of “Cru d’Argan” for a more Premium quality oil.

A blend of local traditions and the most high-tech cosmetics expertise, which of course meets European standards, Katima’A skincare products are formulated in a French laboratory using a unique patented eco-friendly mixing technique.

This technology, known as “ambient temperature manufacturing”, enables us to preserve unusually high levels of potency (which are usually diminished by high temperatures) whilst significantly reducing energy consumption and wastage. It in fact uses one-fiftieth of the energy used in traditional ‘hot’ processes.

 


 


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